Ashley Premchand Rocharam is not your average chef. He’s a passionate culinary explorer, a cultural storyteller, and a warm-hearted leader who believes that food can bring people home—even if they’ve never left.
With roots grounded in South African–Indian tradition and a modern flair for innovation, Ashley blends street food charm with superfood precision. Whether he’s crafting a whole-grain bunny chow or teaching young cooks how to spice with balance, his kitchen is filled with laughter, soul, and just the right amount of chili.
“I don’t just cook to impress,” Ashley says. “I cook to connect.”
His signature? Dishes that honor heritage while nurturing the future—healthy, vibrant, and full of flavor. When he’s not behind the stove, he’s mentoring, filming cooking reels, or sharing family memories over simmering pots.
Ashley’s journey proves that you can lead with heart, flavor, and purpose—all on the same plate.
Written By
Prashin Sudesh Premchand Rocharam: A Bunnychow Devotee in the Heart of Durban Born in the bustling suburbs of Durban and raised on a steady diet of spicy tales and soulful Bollywood melodies, Prashin Sudesh Premchand Rocharam is a man with simple desires—chief among them, a well-prepared Bunnychow. The son of a tailor and a school teacher, Prashin grew up surrounded by family values, cricket co...
Ashley's Rocharam Professional Ascent: A Journey of Continuous Growth and Impact In today's dynamic professional landscape, the ability to continuously learn, adapt, and evolve is paramount. For professionals like Ashley, whose journey we'll explore, growth isn't m...
Charting Your Course: Sudesh's Unconventional Wisdom for a Fulfilling Career In a world increasingly defined by rapid change and evolving professional landscapes, sound career advice is more valuable than ever. While many experts focus on traditional pathways and s...
Bunny chow, the beloved South African-Indian street food, is known for its bold flavors, comforting textures, and unashamed indulgence. Traditionally served as a half-loaf of white bread hollowed out and filled with spicy curry, it's a dish that feeds both appetite...